NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.

After more than a century, Retail's BIG Show is still the place - the only place - where you can see and experience all things Retail. It is truly one-stop-shopping for industry professionals from the around the world.

Retail's BIG Show

See Success Clearly

The BIG Show presents visionary leaders with game-changing ideas to help elevate your perspective of the industry and your business - then put this knowledge into motion. At the BIG Show, the entire horizon of possibilities available to get you to the next level come into focus as you explore innovative ideas and insights from your peers, partners and competitors.

Education & Thought Leadership

The NRF team works tirelessly to secure industry leaders as Convention speakers – the more innovative, revolutionary and intriguing the better. The sessions are organized into content tracks and focus on everything from mobile retailing and sustainability to research and global trending. Industry super stars take the stage in Keynotes, while Breakout Sessions concentrate on a single topic. Check out videos from last year to get a feel for the show.


From the kick-off opening night reception and EXPO Hall happy hours to more intimate working breakfasts and lunches, the Convention offers numerous networking opportunities for attendees. Full Conference attendees are invited to the Annual Retail Industry Luncheon to honor retailers for their innovation and industry achievements.


The EXPO is a showcase for the industry’s most innovative technologies. Retail executives searching for the most effective solutions and tools find them in specialty pavilions, exhibitor booths and exhibitor-led BIG !dea sessions. The EXPO is split between EXPO Level 1 and EXPO Level 3. New in 2015, the EXPO will be open on Sunday, January 11 from 10-3pm.


From the C-Level and Senior Execs to the regional managers and the single store operators – anyone who is in retail has a home at Retail’s BIG Show. The BIG Show 2014 demographics are a good place to start to learn more about who attends our show. They show who attended, what they do, and the retail environments they represent. View the current 2015 attending company list.


Registration is open to everyone. Full Conference registration includes all educational sessions, networking, the Sunday Networking Luncheon, Tuesday Motivational Lunch and access to the EXPO. NRF and members receive a discount when registering either as a single or as a team. International delegations also receive a discount. An EXPO-only Pass is also available for the three days the EXPO is open. The Pass is free to retailers and non-retailers may purchase a pass for a nominal fee. Exhibitors and Sponsors register separately.

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